Category Usability

Get Your Readers to Participate in Your Business Blog

So you got convinced that your business needs its own blog, and you created one. You may have been at it for some time now, and yet you are not getting enough reader participation to suit you. Is there any way you can tweak things in order to get people to interact more? Here are three simple things that you can do to get results.

Initiate the interaction.

When writing posts, occasionally throw in a question at the end – something that will get responses from your readers. Your questions may vary depending on what you want to hear from your readers, but the basic idea is that you start the ball rolling. Needless to say, when people start leaving their comments, make sure that you respond in a timely manner. You can also invite them to ask their own questions, the answers to which could actually serve as material for future blog posts.

Hold a debate.

I got this idea from Robyn-Dale Samuda’s post over at BloggingPro. While he says that he rarely sees this technique used, it can be a way to spark the interest of your readers. By choosing a hot topic relevant to your business and wording your post so that it is clear to them that you want to hear what they think about the topic, you can get people to voice out their opinions.

Make it easy for readers to keep track of the comments.

It can be tedious to keep checking one blog post if someone has replied to a comment you’ve left earlier. Instead of expecting your readers to do this, look for a plug-in that will allow readers to subscribe to comments with a click of the mouse. This way, they will receive notifications in their Inbox.

What are your tried and tested methods of encouraging readers to participate in your blog?


Are You Assuming Too Much?

Magic 8 ball I love Gmail. I use it everyday. It’s the first thing I open whenever I launch my browser. I actually have several Gmail inboxes open at any single time–this includes my main “gmail.com” email and another Gmail for domains account. I also use the mobile Gmail application on my Nokia Series-60 phone. What I like is its seamless integration with Gmail features, like labels, seach functionality and address book. And since it’s a native Symbian application (and not Java), it’s fast.

But there’s one thing I don’t like about Gmail for mobile. Once you’re connected, it seems to assume you have a constant connection to the Internet. And therefore, in the even that I walk out of a WiFi hotspot’s range, my mobile phone incessantly asks me for a connection until either (1) I select a valid connection, (2) activate a new connection, or (3) turn off Gmail.

In case #1, I should be in an active WiFi hotspot, in the absence of which I have to resort to #2, which means I have to pay connection charges (minimal, but annoying if it accumulates unnecessarily). Since I don’t want to spend extra money on unnecessary connectivity, I often select option #3. However, since the software incessantly asks me for a connection, this usually involves some keypad calisthenics, which requires me to bring up the task manager, hit the “kill” button (the erase button on the S60) and hit the confirmation button. All this while shooing away the connection window every nanosecond or so.

What’s my point in all this? I think it’s all about a usability issue. These days, you would rarely see a piece of software that doesn’t bother you for an Internet connection to update something. In fact, most would rather just go ahead and initiate a connection without your knowledge. My issue here is about the software doing something on its own, and it’s something I would rather have it not do. Software these days are too smart that it makes you feel stupid. Sometimes you have to fight with it in order to maintain some semblance of control.

It makes me feel as if developers (and businesspeople who own the services) are assuming too much. Suddenly, everyone is assuming that we all have a running Internet connection wherever we go, whatever time it is, and that we don’t care how much we spend. Well, some of us want to keep our privacy, thank you. We want to be able to control when we get online, how we get online, and how much we spend getting online.

This would be a good question to ask yourself when you’re in the process of developing an application, or just about any business (online or offline). Do you assume too much? Do you do too much of the thinking for your clients or intended userbase? Is everything becoming too automated that manual intervention would suddenly become tedious and cumbersome?

Don’t take anything for granted. Just because you’re overflowing with bandwidth doesn’t mean everyone else is enjoying the same connectivity. Just because you have massive processing power doesn’t mean everyone else’s computer is fast.

This is the core of most usability tests–try to drop all assumptions and take take things afresh. Try to put yourself in the shoes of your intended client. Try to see things from the perspective of someone who knows nothing . Try to put yourself in his situation. Will your application or service still be as cool, interesting and usable as it is from your own point of view?

Oftentimes, it’s looking from outside that we can see as objectively as possible. When you assume too much, you tend to narrow your field of vision too much, and you could lose sight of the more important things.

Image credit: flickr/banlon1964


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