Wislounge

Thoughts and opinions on web development

What Your Blog Traffic Says About Your Site

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When we speak of blog traffic, we refer to readers and visitors to our blogs.  Is any kind of traffic good for a blog or is there some kind of traffic that can actually work against it.  Have you ever thought of what kind of traffic you are attracting?

What is Blog Traffic?

The simplest definition of blog traffic is the number of visitors a site gets which can be measured for a particular period of time. However, it is not merely information on number that is being offered here but the general profile of what kind of visitors seek or find the site as well as the frequency in which it happens.  Traffic is what every site or blog needs to survive online. Without it, the site or blog is good as non-existent.

Kinds of Traffic

1. Organic Traffic

Organic traffic is the kind of traffic obtained from search engine results.  The higher the ranking of sites or posts in these results, the more probability there is for such sites or posts to be found.  This is a highly desirable kind of traffic since it shows that both the search engine and the user think that the site is able to provide relevant content.  This means that an individual is looking for a specific information and found the site after typing in the keyword and was presented as one of the possible and nearest choices. The searcher will determine the relevance of the site depending on its offered content.

2. Viral Traffic 

Viral traffic is the kind of traffic that is introduced, triggered, and moved by the use of various social media platforms such as Facebook, Twitter, Pinterest, Stumble, and Google Plus, among others.  The idea about the site is not obtained from any regular search results but rather from actively participating and promoting the site over social media.  The limitation in this is that sites or posts going viral is not assured since only a very few offer content that is automatically passed on to others without prior request.  This is sometimes referred to as referral traffic.

3.  Paid Traffic

It is just as it name implies.  Traffic may come from paying for advertisements to be placed on other sites.  Success would largely depend on advertising on the right niche as ads irrelevant to a specific audience may not serve the desired purpose.

The kind of traffic  a site gets will provide a clue on what has to be addressed on a particular site.  It would be best to understand its relevance.

Teresa is a researcher-writer who covers a wide range of topics in search of useful information.

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What Would it be Like Without Social Media?

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What would it be like without social media?  What kind of life would people be leading if there was no such thing to be part of daily living of humans?  Will we be better off or find ways to have them anyway?

Imagine a life that is led in a rather old-fashioned way where they may be computers but no such option as using them for social interaction and networking.  Imagine computers without Internet connection and merely as a modern version of typewriters.  Imagine computers as purely an office equipment, an iPhone only a stylized version of a landline phone, and no other gadgets with Internet capability has ever been invented yet.  Will the term “social media” have a different meaning from that which we know of now?

With all the human preoccupation with online networking where humans are not the only ones connected but groups, business entities, and sites, it is almost impossible to think of how socialization will occur without it.  We must however remember that people have survived before without it.  There might be a big difference though with people who have never experienced it and those who have experienced it and are forced to scale down.  After all, how can something be missed if there is no prior experience about it.

Without social media, humans will definitely find some other way to do something similar.  The advantages people experience today because of technological advancement are quite many. One has to step back once in a while though to appreciate what we have.

About the Author:

Teresa is a researcher-writer who covers a wide range of topics in search of useful information.

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Can You Find Your Business Online?

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Businesses that cannot find themselves online should make a long, hard look at what they are doing wrong.   If there are efforts being done to create online presence, it is safe to presume that the efforts are not enough to be of real value to the business.  This should encourage more positive and aggressive action so that the situation is corrected the soonest possible time.

Have you tried “googling” you own blog?  Did you find it through the keywords you thought your blog should be associated with or is it nowhere in sight?  What does finding it or not finding it mean to your blog?

If you find your blog where you want it, then you are probably doing something right.  It takes some serious optimizing to be found on top search results of desired keywords.  It doesn’t happen overnight and it sure doesn’t happen by accident.  It takes careful study to determine the keywords that really count for a particular blog.  Not every popular keyword is suitable for a blog.  It might be more beneficial to concentrate on fewer but targeted keywords rather than try to rank on so many and ending up with no real strength in any keyword.

Another way to  make sure that your blog gets to be found is to actively participate in different social media platforms.  The more socially visible a site is, the more interests are generated, and the easier it is to find your blog.  You will have to exert effort to make your blog visible by interacting online, providing killer posts, and showing ways that will lead to you blog.

The main goal in creating effective online presence is to ensure that your desired market finds you and fast.  If you yourself who know the keyword you used cannot find your blog, there is really something very wrong in your optimizing approach.  Take the time to determine where you can still improve on and do it.

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About the Author:

Teresa is a professional researcher-writer on a wide range of topics.

The Blogging Entrepreneur

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When one is an entrepreneur, he or she is bound to find ways to further a business operation in additional forms.  The modern way of doing business has made it necessary for business owners to enter the online foray in the name of competition and better exposure.  As push comes to shove, the birth of a new entrepreneur came through the blogging entrepreneur.

A blogging entrepreneur is essentially a business owner who incorporates a blog into his/her website and handles the task of providing relevant information to their customers through the blog format.  This requires the entrepreneur to provide posts at regular intervals to provide greater value to customers in terms of information.

Blogging provides a way for entrepreneurs to establish authority in the industry where his business is categorized.  By providing personal and first-hand knowledge of the product and services being offered, customers can be convinced that the business is owned and headed by a person who really knows what he is talking about.  Entrepreneurs who wish to blog however should not fall into the trap of copying or rewriting the contents of competitors since this fraud can become evident.

Business owners can opt to hire writers instead to handle the company blog.  Being the owner however, he should be able to suitably explain to the assigned writers in what direction he wishes to bring the blog.  Owners may not be gifted in writing but he must be sure to have a clear idea of what to do with the business.  There are some work that can be delegated and paid for but some like providing the overall company vision, should come from him to serve as guide to all employees.

Riding the Bandwagon of Controversial Topics

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One of the easiest ways readers can determine that a topic has gone viral is the number of blog posts from different writers dealing with the subject.  Many bloggers are being criticized for swiftly riding on the bandwagon of controversial issues even without sufficient information to make an unbiased article.  The golden rule about blogging on controversial topic is not to blog unless the blogger has something relevant to add to the issue.

Bloggers should also take care to choose controversial topics that can logically be found in their blog.   An out-of-topic controversial issue placed in a blog simply screams attention.  Some regular readers may interpret this as a desperate move to get added traffic and can actually get turned off by the intended over-sell.  Loyal readers appreciate bloggers who remain true to their subject area since they know where to find what they are looking for.  Inclusion of topics that are clearly out-of-topic just to gain traffic can be seen as misleading by some readers.

Once a topic’s connection is established, the next thing to consider is whether or not the blogger has something different to say about the issue.  Merely echoing what has been said over and over again by others may not exactly be an interesting or exciting post except for those personally interested on which side the blogger will take.

Bloggers need to be aware that controversial issues stir different emotions in people.  It is best therefore to take a side without being too over-critical of the other side lest you end up alienating many readers.  There is an art of taking side without antagonizing a person with different views.