One of the easiest ways readers can determine that a topic has gone viral is the number of blog posts from different writers dealing with the subject. Many bloggers are being criticized for swiftly riding on the bandwagon of controversial issues even without sufficient information to make an unbiased article. The golden rule about blogging on controversial topic is not to blog unless the blogger has something relevant to add to the issue.
Bloggers should also take care to choose controversial topics that can logically be found in their blog. An out-of-topic controversial issue placed in a blog simply screams attention. Some regular readers may interpret this as a desperate move to get added traffic and can actually get turned off by the intended over-sell. Loyal readers appreciate bloggers who remain true to their subject area since they know where to find what they are looking for. Inclusion of topics that are clearly out-of-topic just to gain traffic can be seen as misleading by some readers.
Once a topic’s connection is established, the next thing to consider is whether or not the blogger has something different to say about the issue. Merely echoing what has been said over and over again by others may not exactly be an interesting or exciting post except for those personally interested on which side the blogger will take.
Bloggers need to be aware that controversial issues stir different emotions in people. It is best therefore to take a side without being too over-critical of the other side lest you end up alienating many readers. There is an art of taking side without antagonizing a person with different views.